Welcome to Manga^3, your one stop for manga news and commentary, for the week of July 22, 2013. This week we ask the question, "Why aren't there more western themed fantasy manga?" In the end it comes down to immersion, and what the writers themselves are most comfortable writing. We also discuss Fairy Tail Vol. 13, the beginning of the Fighting Festival Arc. Warning: Due to certain events in this week's issue, this episode is a bit on the graphic side.